Starwood Hotels & Resorts’ W Hotels brand, opens in Mexico’s Riviera Nayarit their first Hotel.

W Punta de Mita is part of the “Los Veleros” resort development, located about 25 miles of Puerto Vallarta, near to surf town of Suvalita. The hotel has 119 rooms, five restaurants including Mesa1, which is available for only one seating per day. The new-build property also includes a 4,000-square-foot Away Spa.

The establishment will takes its design from local surf culture and will added artwork of the native Huichol people.

The hotel is Latin America’s fifth under the lifestyle brand. In addition to this hotel, there are several W hotels in the plans for Latin America, including W Panama, urban hotel set to be open in 2017, and two additional W Escapes; W Kanai, on Riviera Maya that is scheduled to open in 2018; and W Costa Rica-Reserva Conchal, a tropical property that will debut in 2019.

W Punta de Mita joins W Mexico City as the brand’s second hotel in the country, as well as the second Latin American W Escape (the brand’s modern approach to staid leisure travel, currently in ten destinations around the world).